Jaja Finance partnership to enhance long-term financial health for cardholders

New partnership puts structured credit-building tools in the hands of Jaja Finance cardholders—helping turn credit access into lasting  progress. 

Bristol, UK. 9 July 2025: Loqbox, the award-winning credit-building platform, has partnered with Jaja Finance (“Jaja”), one of the UK’s leading credit card providers, to support customers in strengthening their credit profiles and building long-term financial health.

The partnership will further enable Jaja to provide simple, fair, and efficient credit options to those who need it most, while introducing innovative ways to make credit more inclusive, empowering customers who have historically faced barriers to access and helping them build their credit scores.

Loqbox’s credit-building tool will be promoted within Jaja’s app, giving customers access to structured, goal-driven ways to improve their credit scores and boost financial confidence, while supporting smarter financial habits along the way.

This partnership represents a shared commitment by Jaja and Loqbox  to embed financial wellness into the products people use every day — leveraging innovation and inclusivity to improve access to credit and drive stronger financial outcomes across the UK.

At a time when UK consumers are navigating high living costs, complex credit decisions, and growing financial uncertainty, this collaboration reflects a wider shift in the credit landscape. Rising UK credit card borrowing means that people across all demographics are looking for smarter ways to manage their finances. According to the Bank of England, April saw UK consumers ramp up credit card borrowing, with net credit-card lending jumping to £800m from £400m in March, and consumer credit lending reaching £1.6bn.

Meanwhile, revolving credit balances are also trending upwards. According to credit scoring agency FICO, average UK credit card balances rose by nearly 5% year-on-year to £1,875 in April, while the share of monthly payments remaining unpaid declined further, signalling growing strain.

Against this backdrop, financial providers are being called to go beyond access to credit—offering the tools and support that help consumers use it more effectively and responsibly.

Loqbox’s tools are designed to complement traditional financial products—including credit cards - by helping members  take structured steps to improve their credit profile and create lasting positive financial behaviours. In doing so, Loqbox helps providers like Jaja deliver long-term customer value through deeper engagement, increased trust, and stronger outcomes.

Tom Eyre, CEO and Co-Founder  of Loqbox, said: “Credit cards are part of everyday life for millions of people, but they rarely come with the tools to help you build long-term financial confidence. That’s where we come in. By working with Jaja, we’re exploring how Loqbox can support people not just in accessing credit, but in learning how to use it to move forward.”

Francesco Di Costanzo, CEO at Jaja Finance, said: “By joining forces with Loqbox, we’re integrating innovation that meets real needs—supporting our customers with tools that turn everyday credit use into long-term financial strength. We believe that credit can do more than provide access—it can empower our customers to buy, borrow and build. By embedding these tools directly into the Jaja experience, we’re helping customers gain control of their financial wellbeing.” 

This new partnership comes after Loqbox revealed a startling ​gap in the UK’s ​financial ​literacy levels. According to its  exclusive survey data, one-third of consumers say that they don’t fully understand the terms of their credit agreements,​ and young​er​ ​generations, especially ​people aged 18-24, are experiencing the most financial stress​ in managing credit​.

Today, Loqbox has empowered more than a million people to take control of their finances while they save and build their credit score with the UK’s three main credit reference agencies: Equifax, Experian and TransUnion.

Overall, ​80​% of members fe​el​ better about their financial situation after using Loqbox, and 88% of members who track their credit score​s​ have seen improvements. 

Whether they’re struggling to save, have poor credit histories, or simply want to learn more about how the financial system works, Loqbox provides people with the knowledge, confidence, and tools to reach their financial goals and feel better about money.