Dani Palmer
More about
Dani
Dani leads marketing, brand, growth and partnerships at Loqbox. She has more than six years’ experience working in financial wellbeing and consumer finance at Loqbox, and over a decade of experience across technology, finance and consumer brand scaleups. She’s always been drawn to purpose-led businesses that combine commercial growth with solving real problems for people.
She believes financial confidence comes from understanding how money and credit work, knowing your options and feeling able to make informed choices — not from getting everything right.
Through her work, Dani explores financial wellbeing, money psychology and financial education, credit scores and credit building, responsible borrowing, the taboo around talking about money, and the barriers that can prevent people from accessing the financial products and opportunities they need. She supported Loqbox’s Finotypes® development, a money personality framework created to help people understand the beliefs, preferences and behaviours behind their financial decisions.
Her approach is practical and judgement-free: helping people understand their options and take manageable steps that work in real life.
Dani regularly shares her expertise through the media, podcasts and industry events, and has spoken at Financial Promoter Live, and Manchester Fashion Week, where she led a conversation about the financial realities facing creative freelancers.
Mentoring is also important to Dani, who holds a Level 7 Diploma in Leadership, Coaching and Mentoring from the Chartered Management Institute. She spends time supporting women as they develop their careers and work towards their goals. She was shortlisted for Mentor of the Year at the 2026 SPARKies and has shared more about her career, mentoring and experience building teams in techSPARK’s Women in Tech series.
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